Gillette’s Commercial and Girl Cooties

Vicky Alvear Shecter
4 min readJan 19, 2019

The conservative reaction to the Gillette ad on masculinity has been fascinating. TV personality Piers Morgan accused the Gillette commercial of suggesting that all men are “evil.” He went so far as to tweet, that Gillette “now wants every man to take one of their razors and cut off his testicles.”

Whoa. Did we watch the same ad?

Because the one I saw asserted that Gillette believed in “the best in men.” Yes, it showed the negative side of toxic masculinity, but it also showed empowering images of men encouraging their daughters, engaging…

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Vicky Alvear Shecter

Author of historical fiction set in the ancient world as well as books on mythology and history for kids.